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Enriching your emails with data from your online shop
Enriching your emails with data from your online shop

In this article we will show you your options for adding data to your emails from your online shop.

Jeljer avatar
Written by Jeljer
Updated over a week ago

As a result of linking your online shop platform, you now also have access to a wide range of customer information in Reloadify. You can use this information to enhance and personalise your triggers and newsletters. In this article we will talk about the options you have to implement them:

  1. Merge tags

  2. Special links

  3. Hyperlinks

  4. URLs

  5. Emojis und GIF

  6. Dynamic discount codes

  7. Dynamic products

1. Merge tags

Merge tags are the tools to personalise texts in your emails for the receiver. For example: you can add the first and/or last name of your customer, a discount code or the last ordered product.

You can easily add the tag by clicking on the text box. A toolbar with the option "Merge Tags" will appear. By clicking on it, you will get a list of different options. You will find your self-created discount codes at the end of this list.

πŸ‘‰ For example: If you add "First name customer", {{first_name}} will appear in the text box; have a look at the example.

πŸ‘‰ You haven't created any discount codes yet? In this article you can find all the information you need: Creating dynamic discount codes.

During the period of sending the email, our system receives the customer information corresponding to the merge tags you added. If you want to double check, send a test email to yourself.

We have also summarised everything for you in this video.πŸ‘‡

2. Special links

"Special links" enable you to add event links or a link forwarding to your online shop. You will find this option in the toolbar of a text box (next to the button for Merge tags). By clicking on it a drop down menu with options will appear.

πŸ‘‰ For example: Add a few rows to your newsletter, in which you offer the customer to unsubscribe from your newsletter. Highlight the part of the text, which you want to transform into a link and select "Unsubscribe link". Now you will see that the selected text is clickable and your unsubscribe link is complete.

3. Hyperlinks

You can also add "Hyperlinks", which are independent from the special links. Use hyperlinks to make email addresses or web addresses clickable.

Select the text, which you want to convert to a link and click on the paperclip icon, as shown below in the image.

A menu, in which you will have to select the type of link, will appear. In the following example you will see that we chose an email address:

Hyperlink toevoegen e-mail

To create a link for a website, it will look like this:

Afterwards click "Ok" and your link is created!

4. URLs

Using URLs you can easily link your online shop, social media or a document in your emails. The email editor offers different options to do this:

Pictures and videos

If you want to add pictures and/or videos to your emails, you can link a URL to them. Click on the picture/video and on "Action" in the menu on the right. This way you can add an URL to your email, which leads to your online shop or social media accounts.


A further option is to use buttons in your emails. You can link those with URLs; for example think about a product from your online shop or in an abandoned shopping cart.

It's also possible to use "Special links" (see point 2) or to link a file/document. By clicking on the button and selecting "Action" in the menu on the right you will find different options to add links.

Button link

Social Media

Using the social media block you can link different URLs of your Social Media accounts in your emails. Facebook, Twitter, Instagram and LinkedIn are displayed by default, but you can adjust this as you like.

5. Emojis und GIF

We offer emojis and/or gifs via a built-in option. Emojis can be inserted via the toolbar in a text box.

You can place a gif by dragging the GIF block into your mail. Then you can use this block to search for an appropriate gif.

6. Dynamic discount codes

We offer dynamic discount codes in two variations: automatic and manual discount codes. You can add both options to triggers as well as newsletters.

  • Automatic discount codes are a great opportunity to activate inactive customers until they (hopefully) buy in your online shop again. This discount type is also a perfect addition to birthday emails, to congratulate your customers.

  • Manual discount codes are ideal for defined target groups. If you for example want to get rid of a special product category or if you sell digital products, which require a code to download/access the product.

You can add dynamic discount codes by using merge tags; have a look at point 1 or watch this video. πŸ‘‡

7. Dynamic products

Dynamic products ensure that the contents of your emails is more personal. You can for example add products from an abandoned shopping cart, but that's not all. There are many more options. You can add dynamic products in two ways:

  • You can drag "Dynamic content", which you find under "Content", into your email and then choose a dynamic product, which you want displayed in your email.

  • Under "Rows" in the drop down menu you will find various options, which can be dragged into your email.

Our system will upload during the send phase, in both cases, the corresponding products of the customer. The dynamic content is therefore dependent on the data of the profiles and will change the email depending on the customers profile.

The biggest difference between those two options is the choice of styling, which is very limited with the first option, as well as only being able to display three products at once. The second option offers more functions regarding the presentation of the products and the styling of a block, row and your email.

πŸ‘‰ Do you want more information? Read this article: Adding dynamic products by using the email editor.

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