Preference groups allows your customers to determine the frequency and/or type of emails they wish to receive. Instead of a hard unsubscribe, you give your customers an extra possibility: to uncheck which emails they do not like and more importantly, which emails they do wish to receive.
Why preference groups?
There is a difference in whether people actually want to unsubscribe from your newsletter or only want to change their preferences. Reloadify offers an unsubscribe link at the bottom of your newsletter. When your customer clicks on it, your customer is unsubscribed immediately. Totally. Instantly. If you're smart, and you are, you'll also set preference groups up so your customers can not only unsubscribe, but also give up their preferences. Feels great for your customer, feels great for you.
How does it work?
Under 'Settings' you find 'Preference groups'.
Here you will find the default preference groups that we have prepared for you. By default, all your customers fall under 'Global'. In this overview, you can see what your customers can opt out for.
👉 Important: you need to verify your landing pages first before you can actively use your preference groups. This is because you set up a landing page that can be put behind the text 'change your preferences here'.
You are free to create new preference groups. You do this by clicking on the blue button, 'Add new group'. Give your preference group a logical name. For example, 'Newsletters'. In the next box, you indicate what the main group of the preference group is. In this case, the group is part of 'Global'. You want to give your customer the option of receiving a newsletter once a month instead of weekly, for example. Now save your preference group. Your preference group has now been created.
Now, when you go to 'Forms' > 'Landing pages' you need the landing page called 'Preferences page'. If you click on the three dots (on the right) and then click on edit, you should be able to style your page pretty much the way you want it. You will now see this screen in front of you:
It is recommended that you create and set up a separate success page for this. Your customer doesn't subscribe, but also doesn't unsubscribe. He only updates his preferences. Creating another success page for this is very personal.
Finished with step 1? Then you can click on the next step, which is to design your landing page.
Designing your landing page
You are now presented with a page similar to the one below:
As you can see, the block of preferences itself is not customizable, but the rest around it is. This way you can add a personal touch to the page. Live the page looks like this:
👉 Important: When your customers click 'change your preferences', nothing has changed for them yet. Only when your customer has clicked 'save preferences' the changes will be saved.
How do you use your preference groups?
Great, you have now created a landing page and set up preference groups. Now it's time to actually use these groups. This starts with creating your newsletter:
You may not have noticed it before, but at step 1 it is immediately possible to indicate which preference group the newsletter is intended for. Even after you have set the preference group, you can still filter in there under 'Audience Filter'. This way it is possible to approach your customers on a personal level. You bet that your click rate will go up because of this. After all, your customers have indicated that they are only interested in certain topics. So it's good for you and for your customer.
How do I set up preference groups in the footer of my newsletter?
That's a good question. I'll take you through the process. By default, there is only an unsubscribe link in the footer of the newsletter:
Then, when you click on the little word "here," you're immediately unsubscribed. What you add to this is the sentence, "Change your email preferences here. Or come up with something else fun with your copy! Next, you select the text under which you want to add the link. After this you press 'special links', 'subscription' and then you press 'link for mailing preferences', as you see below:
Successful? Then your footer text now looks like this:
💡Tip: always test with a test email whether the right links have been added in your email and whether your landing page is as completely as you want it. And you're done ✌️.
Pretty handy if you don't want to say goodbye to your customers right away and your customers don't want to say goodbye to you either. If you use this, however, it is recommended that you continue to actively email the preference groups.