Having an insight into statistics is always interesting and will let you evaluate how your emails are performing. Of course you want to know how much revenue you're generating through your emails, how often your emails are opened and how often somebody clicks on a link in your emails. You can find those statistics in three places in Reloadify.
All statistics are updated in real-time.
Dashboard
On Reloadify's dashboard you will find an overview of the performance of a given period. By default, this calendar is set to the last 30 days.
Prefer to view data from a different period? Click on the calendar at the top right and choose your period.
Compare the chosen period with the previous period by clicking “Previous period”.
Each graph shows its own KPI. It is possible to customize the displayed KPIs. To do so, click on the dropdown menu. All options will appear. Click on an option and the graph will be adjusted.
By setting the displayed KPIs, you create a personal dashboard. This dashboard is linked to your user and is shop-transcending. Set up your dashboard once and see it reflected in all your shops.
KPI | Meaning |
Sent | The number of emails offered for sending. |
Delivered | The number of emails that have been successfully delivered to the recipient's inbox. |
Delivery rate | The number of emails delivered relative to the number of emails sent, in percentages. |
Opened | The number of emails opened. |
Open rate | The number of emails opened relative to the number of emails sent. |
Clicked | The total number of clicks in an email. |
Click ratio | The total number of clicks relative to the number of emails sent, in percentages. |
Click through rate | The total number of clicks relative to the number of emails opened, in percentages. |
Unsubscribed | The number of profiles that unsubscribed from emails. |
Unsubscribe rate | The number of profiles that unsubscribed relative to the total number of emails sent. |
Bounces | An e-mail may not be delivered due to, for example, an incorrect e-mail address, blockage or other reason from the receiving server. |
Bounce rate | The number of bounces relative to the total number of emails sent. |
Spam | A profile reported your e-mail as spam. |
Spam rate | The number of profiles that reported your emails as spam relative to the total number of emails sent. |
Revenue | Revenue generated attributable to emails sent. |
Orders | All orders attributable to sent emails.
|
Average order value | The average order value of email-generated orders attributable to emails sent. |
Conversion rate | All orders attributable to sent emails relative to all emails sent. |
Revenue per click | Revenue generated from emails divided by the total number of clicks. |
Revenue per contacted profile | Revenue generated from emails relative to all profiles that received an email. |
Flow revenue
| The generated revenue from all flows in the selected period. |
Campaign revenue | The generated revenue from all newsletters in the selected period. |
Trigger revenue | The generated revenue from all triggers in the selected period. |
New subscribers | The number of new newsletter subscribers in the selected period. |
Pop up subscribers | The number of new newsletter subscribers who subscribed via pop up during the selected period. |
Landing page subscribers | The number of new newsletter subscribers who subscribed via a landing page during the chosen period. |
Triggers and newsletters
It is possible to access the statistics per trigger or newsletter. To do that open the trigger or newsletter page and click in the drop down menu of the specific trigger or newsletter and select "Statistics". The system will display an overview with all totals. As an extra, you can also view the total amount of placed orders through the email (trigger). Next you can check who placed which order when and what the revenue of that transaction was. Furthermore you can see who opened your email, clicked on a link in your email, to whom your email couldn't be delivered and who unsubscribed from your email communication.
You can compare statistics on the overview page. Here you will see the ‘column’ icon on the right-hand side. When you click this, you will see all the data you can filter on.
Click on ‘apply’ and the overview will change. Have you applied the overview once? Then it will be saved for you as a user. This applies to triggers, as well as newsletters and flows.
Pop-up and Landing Pages
Want to see your statistics of your pop-up and landing pages? To do so, go to the section 'landing page' or 'pop-up'. In the overview of the pop-up or landing page you will see three dots behind each page. When you click on them, you will see a small menu:
When you click on 'statistics' you will see exactly how many people filled out the form, which profiles filled out the form and how long they spent on the landing page on average. This is very useful information:
