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Personalizing through liquid
How do I personalize the content of emails with liquid?
How do I personalize the content of emails with liquid?

Liquid allows you to personalize the content of emails. But how do you use liquid? In this article you will read all about it.

Carola avatar
Written by Carola
Updated over a week ago

The contents of this article:

  1. What is liquid?

  2. How do I use liquid in Reloadify?

  3. Common manipulations in liquid

1. What is liquid?

Liquid is a coding language with which you can personalize content. This personalization is based on data (variables) from your web shop, such as personal data, order data and product data.

You recognize liquid by its curly braces. The code is always opened with two curly braces and closed with two. Between the characters is the title of the content you want to show. For example: {{ first_name }}. This is the liquid to show your customer's first name.

2. How do I use liquid in Reloadify?

In Reloadify we have many liquid codes ready for you by default as merge tags. This way you don't have to code, but you can click on the desired personalization. You can apply this liquid in the subject of an email, the pre-header and the content of the email.

In addition, dynamic products also appear as liquid in an email. To show dynamic products (such as last ordered products), you can select the preset product feed. Only if you want to manipulate the content of liquid you need to modify the code.

3. Common manipulations in liquid

Liquid you can manipulate. This is how you customize personalized content. Below are some common tricks in liquid:

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