You could liken merge tags to a dynamic text element. While sending your emails, the tags will be populated with synchronised data from your customer or your online shop. This enables you to send more personalised emails.
Below you can see an example, with the merge tags highlighted in yellow:
You see the following merge tags:
First name for a personal greeting
Name of the latest ordered product
Created discount code
Those three merge tags are populated with the customer data based on their profiles. The customer would receive the following email for example:
Discount codes are not available by default, you are required to set them up yourself. Read how to simply do that in the following article: Setting up discount codes.
Options for merge tags
The following merge tags are our merge tag options:
First and last name of the customer
Email address of the customer
Address of the customer (street, number, postcode, city)
Birthdate of the customer
Name of the last ordered product
Date of the last order
Price of the last ordered product
Anti-spam text
Link to your online shop
Link to an unsubscription site for the newsletter
Link to the shopping cart
Created discount codes
Adding merge tags
Merge tags are added to a text box. In the black toolbar you can see the option for "Merge tags". In the following drop down menu you will find all the merge tag options as listed above. Select the preferred merge tag and it will appear in your email.
Tip: You can also press @, the merge tags will appear in your email in a dropdown menu.
Tip: Send a test email to yourself to check what the email will look like in the inbox of your customers.
We have also summarized the instructions above for you in the following video.