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What are Profiles?

In this article we explain the meaning and role of profiles in Reloadify.

Jeljer avatar
Written by Jeljer
Updated over a week ago

As soon as you integrate Reloadify into your online shop platform, all your contacts are synchronised. Our system filters all unique email addresses and additional information. This results in a mailing list with all the unique profiles.

You can find all of your online shop profiles on the "Profiles" page. Profiles are the core of Reloadify; these are the people who will be receiving your online shop emails. A profile can be viewed as a customer, but this doesn't always have to be the case. A profile can also be somebody, who has subscribed to your newsletter or an email address you acquired through a different channel.

Our system differentiates between the profiles based on a tagging method. This is an effective solution, which saves you having to use multiple mailing lists. Instead you can use as many tags as you want for each profile.

On the "Profiles" page you can find an overview of your profiles. Here you will see the email address, the name (if listed), the status and the revenue (per profile).

Behind the profile you'll find the thee dots, where you can find the profile's activities and details. As soon as you click on the profile's email address, a profiles data sheet will open.

On this page you find the following data:

  • Above, next to the name:

  • Above with icons:

    • The lifetime order value

    • Average order value

    • Total number of orders

    • Open ratio

    • Click ratio

  • Profile settings:

    • Name

    • E-mail address

    • Date of birth

    • Telephone

    • Language

    • Email notification

  • Activity:

    • All activities the profile has had with your automations from Reloadify

  • Emails:

    • An overview of all emails the profile has received

  • Orders:

    • An overview of all orders with corresponding order status

At the top right of the "Profiles" page you will find two buttons; "Import profile" and "Add profile". Back to the profiles page (overview page). At the top right of the screen you see two buttons; 'export profiles' and 'new profile'.

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