It won't take us very long talking about deleting profiles in Reloadify. In most cases, it's not possible. Of course we will explain why:

You can find a "Delete" button in every customer profile, which can be a bit confusing. This function is only available for profiles, which have been imported manually into Reloadify. If you for example notice a spelling mistake in one of the manually imported email addresses, you can easily delete the profile and correctly import it again.

But you cannot delete profiles, which our system has synchronised through your online shop. If you have tried this before, you will notice the profile return to your mailing list after the next synchronisation. It is therefore only a temporary solution. Deleting a profile is only possible in your online shop platform like Lightspeed or Ccv. If you delete an email address in your online shop platform, it will automatically be deleted in Reloadify. If we were also to delete profiles in Reloadify, our system would not know which profiles are deleted and which aren't during the next synchronisation. Therefore we decided to synchronise all your profiles (active or inactive), which allows us to use that data for analysis.

Exclude specific domain names

You might want to exclude profiles with a specific domain name from you email communication. Instead of deleting these profiles, set them to an inactive status. Let us take amazon email addresses for an example.

To exclude the email addresses, go to "Settings" at the bottom left of the menu and select "Email settings". In "Email filter" you can fill in the domain name of the email address. The domain name is all the characters after the @-sign. Be aware that you are now excluding all email addresses with this domain name from your mailing list.

👉🏼 For example: Do you want to exclude all amazon email addresses?

The email addresses from amazon are "" or "". As you can see in the image below, fill in "" or "".

❗Please note that we already set every email address to inactive for you. You don't have to do anything for this.

Importing inactive email addresses

Do you have a list of different email addresses, which you want to exclude from your email communications? Then create a .CSV file with all the email addresses and import it to Reloadify. You can read everything on how to create, save and import a CSV file in the following article: How do I import email addresses into Reloadify?

Have you tried deleting email addresses, which have been synchronised from your online shop through our system? Then it's important to re-import these email addresses and set them to "inactive". The moment our system begins a new synchronisation, it will recognise the customer details and update them. But our system will automatically set all updated profiles to an active status.

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