Ensuring that a profile can no longer receive any email
Deactivating a specific profile can be done in no time. Open the profile via CDP > All profiles.
In the profile settings, you will find the “options” button in the top right corner. By clicking on “deactivate profile”, you can set the profile to inactive. This ensures that the profile can no longer receive any emails (this applies to both newsletters and emails). Good to know: you don't pay anything for inactive profiles!
Deactivating a profile means the entire profile remains in your database. This means your analyses based on customer data remain accurate.
💡 Tip: We recommend cleaning your database regularly. This is good for your open rate, but also your costs. In this article, you can read more about cleaning your database.