In Reloadify profiles can have different statuses. This can be confusing sometimes if you are new to our app. We will clarify all the terms for you.
Subscribed or not subscribed
A subscribed profile is registered for the newsletter
A not subscribed profile does not receive newsletters (anymore).
Active or Inactive
Customers automatically become an active profile in Reloadify, when they are registered for the newsletter.
An active profile can be selected for email communications like triggers.
an inactive profile can not receive any email communications like triggers.
Combined
❗ An active profile can, but doesn't have to be registered for the newsletter. The profile can be unsubscribed from the newsletter, but decided to receive email communication.
The profile isn't registered for the newsletter - nevertheless it's an active profile for email communication
❗ A profile can be subscribed to the newsletter and decided to receive email communication.
The profile subscribed to the newsletter - the profile is active for email communication
❗ An unsubscribed profile can also decide to not receive email communication.
The profile is not registered for the newsletter - the profile is inactive for email communication