The General Data Protection Regulation (GDPR) raises a lot of questions for our customers. A lot of online shop owners are hesitant, because they are afraid of breaking the rules.

On of the most frequently asked questions is: "I'm using Relaodify, am I allowed to send an email to all of my customers, or only to those ones, who explicitly agreed to receiving the newsletter?".

This confusion stems from blog articles, which view the GDPR from a blog website perspective only and not from an e-commerce one.

To keep it simple: The sending of commercial emails to a contact person is only allowed, if they have either explicitly said "yes" to it or if they have previously/currently entered into a payment relationship with your shop. In the latter case, you are only allowed to send commercial emails which refer to the service procured by your customer. Furthermore, on receiving the contact details, you have to provide the customer with the opportunity to unsubscribe from the email communications.

This means that you, as an online shop owner, don't have to worry about making mistakes or breaking any rules. Packages like Reloadify focus on your customer profiles. These are customers, with whom you already have or had a payment relationship, because they made a purchase in your online shop. You are therefore allowed to inform them of similar products and/or new services without an active opt-in.

🔎 More information on the regulations can be found under the following link deze link (Artikel 11.7 Punt 3) or via this search in Google: deze zoekopdracht.