With segments, you define target groups within your webshop, which you can then use for e-mails but can also synchronize with Meta Ads.
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Segments are dynamic. This means that profiles fall within segments but are also removed from them, fully automatically. This allows you to mail and advertise in a more targeted way.
After you create a segment, Reloadify gives you valuable insights, such as: the number of profiles within the segment, the total number of orders, generated revenue and more.
Important: The data shown is based on active profiles. Inactive profiles do not show in a segment.
Creating a segment
Within Reloadify, you will find segments under Profiles. On the overview page, you will find a list of all segments within a language. You see the name of the segment, how many profiles are currently in the segment and the total turnover of the segment.
To create a new segment, click New segment.
Give the segment a clear name and description so that you can recognize it.
Tip: under the segment description, you can see how many profiles match your chosen filter rules. Check via View profiles whether the profiles you want to segment match.
Our advice is to create a handful of segments that are more general in nature, but from which you extract relevant insights. Think about:
Profiles that have ordered from your webshop more than once;
Profiles that have only ordered something once in your webshop;
Profiles that haven't ordered anything in your webshop yet.
Emailing a segment
To send a segment an e-mail, use the Profiles filter rule in one of the following segments:
