In this article we explain the meaning and role of profiles in Reloadify.

Jeljer avatar
Written by Jeljer
Updated this week

As soon as you integrate Reloadify into your online shop platform, all your contacts are synchronised. Our system filters all unique email addresses and additional information. This results in a mailing list with all the unique profiles.

You can find all of your online shop profiles on the "Profiles" page. Profiles are the core of Reloadify; these are the people who will be receiving your online shop emails. A profile can be viewed as a customer, but this doesn't always have to be the case. A profile can also be somebody, who has subscribed to your newsletter or an email address you acquired through a different channel.

Our system differentiates between the profiles based on a tagging method. This is an effective solution, which saves you having to use multiple mailing lists. Instead you can use as many tags as you want for each profile.

On the "Profiles" page you can find an overview of your profiles. Here you will see the email address, the name (if listed), potential tags, language (if listed) and the revenue (per profile). Behind the profile you'll find the thee dots, where you can find the profile's activities and details.

On this page you find the following data:

  • Name

  • Email address

  • Language

  • Assigned tags; for example a discount code

  • Subscribed to the newsletter; green? the profile is subscribed to the newsletter. Red? You can no longer send newsletters to this profile.

  • Active profile; green? this profile receives further email communications (besides the newsletter). Red? You can no longer send email communication to this profile.

  • Customer Life Value (CLV); the total amount a profile has spent in your online shop.

  • Average order value; total amount / number of orders

  • Number of orders

  • Open rate; the percentage of opened emails.

  • Click rate; the percentage of clicks from an email into your online shop.

  • Activities; for example the receiving of newsletters or placing an order.

  • Sent emails

  • Orders; which products have been ordered.

  • Settings (activate or deactivate email notifications).

  • Reply to: here you can see which e-mail address the customer can e-mail back to when the customer receives an e-mail from you. Is this box empty? Then no specific reply to email address has been entered for this customer and the profile reverts to the default you set in 'email settings'.

At the top right of the "Profiles" page you will find two buttons; "Import profile" and "Add profile". Back to the profiles page (overview page). At the top right of the screen you see two buttons; 'export profiles' and 'new profile'.

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