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Which 13 triggers do I need anyway?
Which 13 triggers do I need anyway?

In this article, I share with you the must-have automation emails

Carola avatar
Written by Carola
Updated over a week ago

Are triggers new to you? We help you on your way and list 13 triggers (or automations) that also fit your webshop.

Welcome flow:

1. Onboarding 1: who are you and what do you do?

2. Onboarding 2: what benefits do you offer?

3. Onboarding 3: the social proof email

Encourage customer loyalty:

4. Thank your customer after his first order

5. Segment your customers into VIP customers

6. Congratulate your customers on their birthday

7. Celebrate milestones with your customers

Encourage even more purchases:

8. Get your abandoned shopping carts back to your customers

9. Offer cross-sell products

10. Stimulate repeat orders

11. Get your lost customers back to your website

12. Request reviews

13. Refer a friend

Your first impression says it all

A good first impression is made by welcoming new newsletter subscribers. In other words, you onboard them. You introduce yourself to your customers, show them your web shop and tell them exactly what you have to offer.

Such a welcome flow can consist of several emails. We highlight three of them for you.

Trigger 1: Onboarding 1: who are you, and what do you do?

The first e-mail the customer receives immediately after signing up for the newsletter. In your e-mail, put who you are and what you do. Make it personal by for example using pictures of yourself and/or your team. Give a look behind the scenes, a piece of history or tell why you started this webshop with passion.

Did you promise a discount code to a new subscriber to your newsletter? Then put a discount code in your email.

You set up the first welcome email with this line:

Trigger 2: Onboarding 2: what benefits do you offer?

In your second onboarding mail, you show what benefits you offer as a web shop. Think of benefits for ordering, receiving the package, but also the return policy. How fast do you deliver your products? And what are the shipping costs? Or do you have no shipping costs at all? Name all this. You may know this yourself, but your customer does not.

You set this up with the following rule:

Trigger 3: Onboarding 3: The social proof email

Your final email to introduce you to your customers. In this email, you provide social proof to your customers. These are reviews from other customers to show how trustworthy you are.

You configure this trigger with the following rule:

Encourage customer loyalty

After introducing yourself to new subscribers and customers, you naturally want to retain this group. After all, retaining existing customers is many times cheaper than attracting new ones. Boosting customer loyalty can be done with four triggers, among others, which we explain below.

Trigger 4: Thank your customer after the first order

Did your customer place an order? You want to thank your customer for that! If necessary, give away a discount code.

Trigger 5: Segment your customers into VIP customers

Of course, you don't want to lose customers who order a lot. It pays to set up a trigger for your so-called VIP customers.

Set a trigger for VIP customers, who haven't ordered anything in a while, easily with the following rule:

With these specific rules, you filter out your VIP customers (customers who have a lifetime purchase value of more than €1,000). You specifically grab VIP customers in this example who haven't ordered in a while (3 months or longer). In the email, express how much you value your customer.

Trigger 6: Congratulate your customers on their birthday

How fun is it to give your customer a present on their birthday? This is easy to set up in Reloadify with the following rule:

πŸ’‘ By entering 'minus two', the customer will get your email 2 days before their birthday.

Trigger 7: Celebrate milestones with your customers

You really keep your customers loyal if you celebrate milestones with your customers. How about customers who first ordered from you exactly 1 year ago? When you email them on the very day, 1 year later, with: "Congratulations, one year ago today you ordered from me for the first time!", you are being very personal!

You set this trigger with the following rule:

Encourage even more purchases

You already knew your customers buy from you. Sometimes you have to encourage them even more to buy from you or to make an additional purchase from you.

Trigger 8: Get your abandoned shopping carts back to the customer

A trigger that always scores well with us is the abandoned shopping cart. A flow for abandoned shopping carts works best: a reminder, another reminder, and then maybe an extra push in the right direction by offering your customers a discount code. You can read how to set up a flow for your abandoned cart in Reloadify here.

Trigger 9: Offer cross-sell products

How cool is it to introduce your customers to similar products after purchase? You do this by setting up this rule:

Customers who ordered 7 days ago and purchased a certain product in a category will receive this email. In your email itself, you need the following dynamic row:

Drag a row into your newsletter and enter the following text in the e-mail (for example): You may also find this interesting:

❗ This block requires that you have cross-sell products set up in your shop. Often on a product page you will see the product with a block with "recommended products" or "other customers also bought" next to it. These are the cross-sell products that we automatically load for the dynamic cross-sell feeds. Don't have cross-sell products linked to your products from your webshop? Then this feed in Reloadify will not work either.

Trigger 10: Stimulate repeat orders

Do you know the retention time of a particular product? Consider the lifespan of products that may run out such as toothpaste or dog treats. You want to remind your customers to make a repeat purchase in time. Your customers will appreciate getting a reminder that a particular product is running out.

Set up a trigger to encourage repeat orders as follows:

In the 'product' box you enter the product in question, of course. The number of days you enter is just before the time that the product is about to run out.

Trigger 11: Get your customers back to your website

There will always be customers who have forgotten about you. Get these customers back with a so-called win-back email. These customers have once ordered from you, but not recently. Therefore, you want to bring your webshop back to their attention. You do this with the following rule:

You pick up the target group that has not ordered anything from you for six months.

Next is to send a follow-up email: you grab your customer group who have not ordered from you for, say, nine months:

In this email, you give the customers a higher discount code, in order to persuade them to still proceed to purchase.

Trigger 12: Request reviews

Not every customer wants to write a product review. Of course, you as a website owner have an interest in the reviews. To get your customers to write a review, you have to make it easy for them. In addition, there must of course be something for the customer to get. πŸ’°

Trigger 13: Refer a friend

Shopping together is much more fun than alone, right? We agree! To attract existing and new customers to your shop, you can let your existing customers invite a friend. This 'refer a friend' email is easy to automate in Reloadify.

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