By default, there is already one abandoned cart trigger in your Reloadify account. You'll read how to set up this trigger in this article. In particular, set your trigger to abandoned at 1 minute, 1 hour, 2 hours etc. Because your customer may only receive one trigger per day, set your first trigger on the first day.

Duplicate your trigger. Give your trigger a logical name, for example: Abandoned shopping cart - 2 days. After all, I want to send this email two days after abandoning the cart. I set this up with the following rule:

Also, I change the content of my second email slightly. I react more to the fact that my customers need to check out now because I am not sure if the products are still in stock.

I duplicate my second trigger to a third abandoned cart trigger. I call this trigger: Abandoned shopping cart - 6 days. With this trigger, you still include customers who still haven't paid, after 2 reminders.

You set this with the following rule:

I change the content of my third email again slightly. In the last reminder, I give my customer an extra discount by using a discount code. Maybe this discount will persuade them to check out after all.

💡 You can add a rule that customers with a certain order value get another email with this rule:

For example, you can split out that customers with a higher order value get a different email than customers with a lower order value.

💡 You can add a rule that customers with a certain product in their cart get a different email with this rule:

You might want to offer customers who have a certain product in their cart a discount code right away.

💡 You can add a rule that customers with a certain brand in their cart get a separate email with this rule:

This is useful if you have an arrangement with a particular supplier or brand, for example. The other way around works the same way: this way, you can also exclude brands from your abandoned cart trigger.

All these rules can be found under filter rules and then 'Shopping carts':