Step 1. Create your first abandoned cart trigger
By default, there is already one abandoned cart trigger in your Reloadify account. You'll read how to set up this trigger in this article. In particular, set your trigger to abandoned at 1 minute, 1 hour, 2 hours etc. Because your customer may only receive one trigger per day, set your first trigger on the first day.
Want an email flow for the abandoned cart? You'll find an example flow here.
Step 2. Create your second abandoned cart trigger
Duplicate your trigger. Give your trigger a logical name, for example: Abandoned shopping cart - 2 days. After all, I want to send this email two days after abandoning the cart. I set this up with the following rule:
Also, I change the content of my second email slightly. I react more to the fact that my customers need to check out now because I am not sure if the products are still in stock.
Step 3. Create your third abandoned cart trigger
I duplicate my second trigger to a third abandoned cart trigger. I call this trigger: Abandoned shopping cart - 6 days. With this trigger, you still include customers who still haven't paid, after 2 reminders.
You set this with the following rule:
I change the content of my third email again slightly. In the last reminder, I give my customer an extra discount by using a discount code. Maybe this discount will persuade them to check out after all.
💡 You can add a rule that customers with a certain order value get another email with this rule:
For example, you can split out that customers with a higher order value get a different email than customers with a lower order value.
💡 You can add a rule that customers with a certain product in their cart get a different email with this rule:
You might want to offer customers who have a certain product in their cart a discount code right away.
💡 You can add a rule that customers with a certain brand in their cart get a separate email with this rule:
This is useful if you have an arrangement with a particular supplier or brand, for example. The other way around works the same way: this way, you can also exclude brands from your abandoned cart trigger.
All these rules can be found under filter rules and then 'Shopping carts':
