In our best practices I give you examples of flows you can use in your email marketing. In this article: thanking new customers.
❗️ Note that a customer can be in multiple flows at the same time. Want to activate multiple flows? Align the entry conditions or exclude profiles from other flows by using a segment. This is not taken into account in the best practices.
💡 New to the world of flows? Then read our article on the basics of email flows first.
Settings for flow: thanking new customers
New customers are those who have placed a single order with you. Of course, you would like to turn this one-time customer into a regular customer. This flow is going to help you do that! I use the following settings:
Name: New customers
Flow description: New customers with 1 order
Condition: Only once, and enter one time only
Description of start node: New customer, first order 14 days ago
Filter rules:
Has total number of orders with status completed equal to 1;
Has a total number of orders with status cancelled, shipped, abandoned, processing, undefined, equal to 0;
Last order equals 14 days ago.
The second rule, which I use to filter on all other statuses of my web shop, I make sure that I mail only the customers who have placed only 1 order with me.
These settings look like this in Reloadify:
Setting up flow for new customers
As the first condition after the starting point, I look at customer value first. I do this with the rule "Lifetime purchase amount is more than or equal to €500".
I send an e-mail with cross sell products, a nice discount and free shipping. After 10 days I check if a new order has been placed. Here I use the rule "Last order is less than or equal to 10 days ago".
Has the profile placed an order? Then I send an email for profile enrichment. Based on the specified interests, I set up a separate flow.
Hasn't a new order been placed yet? The customer then receives a reminder. After another 10 days, I check again for a new order. After a second reminder, this flow stops; the customer can be approached in a new flow (for example, based on "last order was placed more than 30 days ago").
The path for the smaller customers is similar to the so-called new VIP customers; I just gift a lower discount.
💡 To prevent the new customers without a new order from moving directly to a new flow, I set a delay just before exiting.
The entire flow looks like this (click on the image to enlarge it):
