In our best practices I give you examples of flows you can use in your email marketing. Copy the flow exactly or get inspired, and design a flow all your own. In this article: welcoming new newsletter subscribers.
❗️ Please note that a customer can be in multiple flows at the same time. Want to activate multiple flows? Align entry conditions or exclude profiles from other flows using a segment. This is not taken into account in the best practices.
💡 New to the world of flows? Then read our article on the basics of email flows first.
Settings for flow: welcoming new newsletter subscribers
New newsletter subscribers you obviously want to give a warm welcome. That's why an onboarding flow is one of the flows that are indispensable in every webshop. I set up the flow as follows:
Name: New newsletter subscribers
Description of the flow: Welcome flow for new subscribers
Condition: Only once, and enter one time only
Description of start node: Moment of subscription is 5 minutes ago
Filter rule: Moment the customer signed up for the newsletter is equal to 5 minutes ago.
These settings look like the following in Reloadify:
Setting up flow for new newsletter subscribers
The settings in place, it's time to build the flow. First, I send the profiles a welcome email. I promised on my website that new subscribers will receive a discount code. Of course, I put this discount code in the welcome email.
After 5 days I check if the new subscriber has already placed an order. I do this with the line, "Last order was placed equal to or less than 5 days ago."
Is this not the case? Then the customer receives a reminder email. Has an order been placed? In that case, the profile leaves the flow.
I check again after 7 days whether the new subscriber has placed an order. I do this with the line, "Last order was placed equal to or less than 7 days ago."
Does the order still remain outstanding? Then the new profile receives a reminder with discount code and free shipping. After another week and no order, I ask for the newsletter subscriber's interests via a form. Then the profile leaves the flow. Based on the specified interests, I set up new e-mail flows.
The entire flow looks like this (click on the image to enlarge it):
