The landing page module within Reloadify allows you to quickly develop and publish landing pages on your website or subdomain without intervention from your development team.
In this example, I will create a landing page that offers a home catalog in exchange for the email address of the visitor. We'll go through all the steps from domain validation to publishing.
Step 1. Choosing a subdomain
To publish a landing page, so visitors can access it through a URL, I need a subdomain within Reloadify. At the time of writing, you can fully SSL verify 1 subdomain within Reloadify, so it is important to choose a generic subdomain because your unsubscribe page and other landing pages will also be published on this subdomain.
👉 Subdomain? A subdomain is an underlying domain of your main domain, and the structure of your url looks like this: subdomain.yourshopname.com. In fact, www is also a subdomain of your main domain :)
In my example I choose info.purewonen.nl, I go to Settings > Landing page authentication and click on New CNAME.
I now get back a value that I need to add as CNAME with my domain name provider.
After this is set and validated, I can publish landing pages. Reloadify will completely automatically request an SSL certificate for your subdomain so that all data is sent over a secure connection.
Step 2. Landing page settings
Under landing pages, I click on new landing page. I am going to offer the Richmond catalog, so that is what I call my landing page and also the URL. You see Reloadify automatically suggests the subdomain (info.purewonen.nl)
Next, I can fill in the settings for the form at the bottom. This way, I can fill in the page where a visitor should go after successfully filling in the form. For now, I leave this on the default success page.
I tag profiles with the tag "richmond-catalog" after a successful signup, and also check that they subscribe to the newsletter. I can filter on this later with my rules.
Step 3. Designing the page
On to the next step, by default there is a stroopwafel landing page ready for you with form. This page can be completely dressed up as you see fit. For purewonen I have customized the page slightly to the style that fits this shop. I formatted the page as follows:- Starting with the logo -Below that a nice header -Below that the copy of what you offer + the registration form - Next to the registration form an image of the catalog that the customer will eventually receive. This is what it looks like now:
Are you satisfied with your landing page? Then you hit summary and activation.Now you get a pop-up screen in front of you to check everything:
Everything in the screenshot above is correct. I am now going to activate my landing page.
Step 4. Setting the trigger
Great, you have your landing page! All you need to do now is set up a follow-up action so that people actually get their catalog in the mailbox. Luckily, you used the tag 'richmond-catalog'. That will come in handy now! Create a trigger by clicking on new trigger. What you're going to do now is create a trigger for all the people who have been tagged 'richmond-catalog'. You do that as the following example:
As you can see above, after 1 hour after they signed up for the whitepaper, all the people will actually get the whitepaper in their inbox. That's the only rule you need to set. Next, you create your e=mail. In the email, you clearly create a button where you put a PDF file behind it.
This way, people will get your email containing the promised whitepaper. The email from purewonen looks like this:
So, now you have everything set up to actively offer your white paper through your website. All that's left is to promote your landing page properly and get on with it! Tips to get your landing page noticed:
Use your social channels and share your landing page wherever possible;
Display your landing page in your menu;
Create a special banner for your landing page.
❗Important: when setting up a landing page, it is possible to check the box that your customers are subscribed to the newsletter after filling out the form. Due to GDPR legislation, it is important to mention this on your landing page, so customers know they are subscribed to the newsletter.