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Landing page example: Offering a white paper
Landing page example: Offering a white paper

Using the landing page module in Reloadify to offer a white paper

Carola avatar
Written by Carola
Updated over a week ago

The landing page module within Reloadify allows you to quickly develop and publish landing pages on your website or subdomain without intervention from your development team.

For example, use a landing page to offer a white paper. In this example, I create a landing page offering a housing catalog in exchange for the visitor's email address. I go through 4 steps:

  1. Choosing a subdomain

  2. Creating the landing page

  3. Designing the landing page

  4. Setting up the trigger

Step 1. Choosing a subdomain

To publish a landing page URL from Reloadify, a validated subdomain is required. Reloadify automatically generates a subdomain for your webshop by adding the letter "e" to your domain, for example: e.webshop.com. This subdomain must be validated in order to publish landing pages. This article tells you how to validate your subdomain.

Once the subdomain is validated, Reloadify will automatically request an SSL certificate for your subdomain. This guarantees a secure connection.

πŸ’‘ Would you rather create your own subdomain? You can simply edit the subdomain. Go to "Settings" > "Authentication", click on the three dots behind the subdomain under "Landing page authentication" and choose "edit".

❗️ You can only add one subdomain. So always choose a general subdomain; all your other landing pages (including the unsubscribe page) will be published on this subdomain.

Step 2. Landing page settings

Time to create the landing page. Under "Forms" > "Landing Pages," click "New Landing Page". A screen will open where you can specify all the settings for your landing page. In this example, I'm giving away a Richmond catalog. Therefore, I call my landing page "Richmond catalog." As the URL, I specify "richmond catalog." Your subdomain is automatically populated. The full URL will be e.webshop.com/richmond-catalog in this example.

Next, I can fill in the settings for the form at the bottom. This way, I can fill in the page where a visitor should go after successfully filling in the form. For now, I leave this on the default success page.

I tag profiles with the tag "richmond-catalog" after a successful signup, and also check that they subscribe to the newsletter. I can filter on this later with my rules.

Step 3. Designing the page

Click on "Next". You see the editor of your landing page. This page can be completely dressed up as you see fit. For this example I have customized the page slightly to the style that fits this shop. I formatted the page as follows:

  • Starting with the logo

  • Below that a nice header

  • Below that the copy of what you offer + the registration form

  • Next to the registration form an image of the catalog that the customer will eventually receive.

This is what it looks like now:

Are you satisfied with your landing page? Then press "Next". You will now enter a summary screen to check everything. Is everything in the screen correct? Then you can activate the landing page.

Step 4. Setting the trigger

Great, you have your landing page! All you need to do now is set up a follow-up action so that people actually get their catalog in the mailbox. Luckily, you used the tag 'richmond-catalog'. That will come in handy now! Create a trigger by clicking on new trigger. What you're going to do now is create a trigger for all the people who have been tagged 'richmond-catalog'. You do that as the following example:

As you can see above, after 1 hour after they signed up for the whitepaper, all the people will actually get the whitepaper in their inbox. That's the only rule you need to set. Next, you create your e=mail. In the email, you clearly create a button where you put a PDF file behind it.

This way, people will get your email containing the promised whitepaper. My email looks like this:

So, now you have everything set up to actively offer your white paper through your website. All that's left is to promote your landing page properly and get on with it!

Tips to get your landing page noticed:

A few tips to draw more attention to your landing page:

  • Use your social channels and share your landing page wherever possible;

  • Display your landing page in your menu;

  • Create a special banner for your landing page.

❗ Important: when setting up a landing page, it is possible to check the box that your customers are subscribed to the newsletter after filling out the form. Due to GDPR legislation, it is important to mention this on your landing page, so customers know they are subscribed to the newsletter.

Good luck!πŸ™Œ

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