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Purchase anniversary
Purchase anniversary

Celebrate a customer's one-year purchase anniversary with this automated trigger!

Carola avatar
Written by Carola
Updated over a week ago

Milestones are to be celebrated, right! This automated mailing makes it easy to let people know you're aware of a customer's one-year purchase anniversary. πŸ’ƒπŸΌ

Go to the trigger page and click on the Reloadify - Purchase Anniversary template.


If you have read one or more of our trigger articles, then by now you know that it is important to give your trigger a clear name, so that you can easily find it back in the trigger overview.

Next, filter your audience:

The first order of which:
The time of ordering is equal to 1 years ago
The orderstatus is equal to completed

❗ Note: choose the first order a customer has completed in your webshop. For example, if a customer has cancelled an order, this email will not apply yet.

At the bottom of the page you will see the number of profiles that match your set filters. It is possible that there are no profiles matching at the time of setup, don't worry, this can vary by the minute/hour/day.

E-mail Settings

The sender settings; here you fill in the details of you as the sender. If all goes well, both your (company) name and email address are already filled in. If not, please check your email settings in the settings menu. Here you can choose to use only your company name or a combination of your own name and your company name. We advise you not to choose only your own name. Customers might not recognize the name and therefore see the email as spam:

Anne from Reloadify - [email protected]

Next, call out a catchy subject line:

Hi {{first_name}}, happy one year anniversary πŸŽ‰

And add a preheader:

Celebrate your one-year customer anniversary!

We actually always recommend adding the customer's first name in the subject line; this makes the email more personal. A pre-header is a reinforcement of your email subject and helps to convince customers to open the email.

Want to resend unopened emails? Then enable this.

Next, choose the start and end time in which you want to send the automatic trigger. You can choose to have the sending continue 24/7, but we would recommend selecting a more specific time frame, so your email is less likely to get snowed under. For example, like between 7 a.m. and 8 P.M.

E-mail Design

Yes, you are in the email editor! You can use the current template or you can throw it out and give it your own twist. Through the menu on the right you can add different elements to your trigger, for example text boxes, images, buttons, dynamic content, videos etc. Elements can be removed by clicking on the trash can icon in the top right corner of the corresponding row:

Start your e-mail with the message for your customers, based on this message you can further style and decorate your e-mail:

Today you are one year customer with us, {{first_name}}! We would like to celebrate this happy day with you. Of course we hope you will remain a customer for a long time and therefore we have a present for you. πŸŽ‚

Use the code below to shop your favorites at a discount!


Love, the Reloadify Team

As a treat, you can add a discount code in your email. A discount code is not available by default, but you have to create it yourself. You can do this on the page 'discount codes', which you can find under the heading 'dynamic content'. Do not forget to save your e-mail so far (top right).

Use a button instead of a dynamic product. Which page you link to this, we leave up to you.

After writing your text, creating and adding a discount code and styling your webshop button, you proceed with the rest of your trigger. We have listed a few (important) aspects for you. A number of these points will return in all trigger templates and will be repeated in the corresponding articles. Note: the styling and further layout may look different for each webshop, you may get inspiration from the points below.

Header: Let the logo of your web store appear in the header and possibly adjust the background color.

Header: Let's celebrate!

Add your text box including written text here.

Button: Shop your favorites now

Row: Turn your 'benefits' into an image or a list in a text box:

  • Ordered before 9:00 p.m., delivered tomorrow

  • Free shipping from € 25,-

  • 30 days right of return

Row: if you have an app for your online store, you can add a link to the App Store or Play Store.

Subheading: Can we help?

Do you have questions about a product or maybe something else? Please feel free to contact us! You can reach us Monday through Friday at 050 000 00 00 or email us: [email protected]

Social media: choose which channels apply to you or omit the option.

πŸ’‘ Tip: don't forget to link your social media channels.

Copyright Β© 2020, all rights reserved.

Footer: You are receiving this email because you are a Reloadify customer or because you are subscribed to our newsletter. Don't want to receive any more emails? Unsubscribe quickly and easily by clicking here.

❗ Note: we already added the unsubscribe link for you in the template. If you have chosen to create a new trigger, you have to add the link yourself. You do this by selecting the relevant text and clicking on 'special links' > 'subscriptions' > 'unsubscribe link' in the toolbar of the text box.

Close your e-mail with a row in the same color as your header, but without your logo. This will create an uncluttered email.


Regarding the use of colors, we advise you to use a white, or at least a light, background color. This will make the e-mail easier to read.

Important to know is that images are scaled by default. The images are therefore adapted to the dimensions of the images from your shop. If you don't want this, you can click on the image and turn off the option 'auto width':

Then you can manually determine the size of the images. However, do not make your logo and other images too large. This is because of the mobile version of your email. It may vary by phone, but images may be compressed.

Save your created rows, this will save you the next time you set up a new trigger. You can find the saved rows under 'saved rows' in the top right corner.

Curious how your email will look to a client? Send yourself a test email. The system will complete the email with customer data from a random profile in your shop.

Activate trigger

Before activating the trigger, please note: did you use the Reloadify trigger template? Then please check if you have replaced our name and data with your own company name and data. Yes, done? Then you're good to go! πŸ•ΊπŸΌ

In this final step, you will be shown a summary of your settings and you can choose to activate the trigger immediately or do so at a later time.

Once you activate the trigger, our system is continuously searching for profiles that match your set conditions.

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