Sometimes we get the question of why a newsletter loads slowly. Or why certain images are not displaying. I'd like to take you through exactly how big an email can be.
1. How big can my newsletter be?
Every email client works differently. So there is no standard format for how big your newsletter should be. Gmail, however, breaks newsletters that are larger than 115 KB. The following message will appear at the bottom of Gmail:
2. Why do I need to take the size of my newsletter into account?
As you can see above, your newsletters will be "broken" spontaneously by e-mail clients. Gmail is an example of this. Other email clients will not show your images at first. This often happens on a cell phone.
👉 Are your images very large? Then often on a cell phone it is set that images are not downloaded in connection with data savings. You need to click on an image in your email to display or adjust this setting in your cell phone.
👉 Also, your newsletter may actually load extremely slowly because the entire content will be loaded. You can imagine that a 4 MB image is very heavy for an email if an email already breaks down at 115 KB.
3. What can I do to limit the size of my e-mail messages?
You are in control! Make sure your images are as small as possible. Preferably not MBs but KBs. Also think about the logo in the header or the logos in the footer. These are also images of course.
Do you want to show products in your newsletter that you add yourself?
Do not use 20 or 30 dynamic rows. The software will then be busy searching for and loading the dynamic products, while you have added a product 'on top' of them. It is best to add an empty row with the image you have and a title. This will make your email much less heavy.
💡 Example: I added a product to my newsletter by searching for the product using 'rows' and then 'search product'. I added this product to my newsletter:
Now I copy and paste this row and manually insert another image and product title.
❗The disadvantage of this is that you now have 2 dynamic rows. One of which is really dynamic (the KIS Shaper example above). The other dynamic row is not used dynamically, but manually. And this will make your newsletter very heavy, since it will be recognized by e-mail clients as a dynamic row with a manual image.
Do you put a product with an image in it? Then we always recommend adding an empty row via "rows" and filling it with your product. This will make your newsletter much lighter because you are not using a dynamic row unnecessarily.