When designing your e-mail, you need to consider the size of your images. There are two reasons for this:
Your e-mail will be aborted if it is too large;
Your email loads slowly with large images.
1. Your email breaks
Some email clients, including Gmail, cut off emails larger than 115 KB. The following will appear below your email:
An e-mail that is too large can also cause images not to load. Of course, you want to avoid both. Therefore, always consider the size of your e-mail (and thus your images).
2. Your email loads slowly
As you can see above, your newsletters will be spontaneously "broken" by email clients. Gmail is an example of this. Other email clients won't show your images at first. This often happens on a cell phone.
👉 Are your images very large? Then often on a cell phone, images are set not to be downloaded for data saving reasons. You need to click on an image in your email to display or adjust this setting in your cell phone.
👉 You may also find that your newsletter will actually load tremendously slowly because the entire content will load. You can imagine that a 4 MB image is very heavy for an e-mail if an e-mail is already aborted at 115 KB.
3. What can I do to limit the size of my e-mail messages?
You are in control! Make sure your images are as small as possible. Preferably not MBs but KBs. Also think about the logo in the header or the logos in the footer. These are also images of course.
Good to know: every email client works differently. This simply means that there is no standard size for your newsletter and/or images. Therefore, always test your e-mail in different e-mail programs!
Do you want to show products in your newsletter that you add yourself?
Do not use 20 or 30 dynamic rows. The software will then be busy searching for and loading the dynamic products, while you have added a product 'on top' of them. It is best to add an empty row with the image you have and a title. This will make your email much less heavy.
💡 Example: I added a product to my newsletter by searching for the product using 'rows' and then 'search product'. I added this product to my newsletter:
Now I copy and paste this row and manually insert another image and product title.
❗The disadvantage of this is that you now have 2 dynamic rows. One of which is really dynamic (the KIS Shaper example above). The other dynamic row is not used dynamically, but manually. And this will make your newsletter very heavy, since it will be recognized by e-mail clients as a dynamic row with a manual image.
Do you put a product with an image in it? Then we always recommend adding an empty row via "rows" and filling it with your product. This will make your newsletter much lighter because you are not using a dynamic row unnecessarily.