Are you just starting with e-mail marketing? Then it is useful to know what you should put in a newsletter and what your newsletter should include. We will gladly help you on your way.

What is the purpose of your newsletter? Do you want customers to click through to your website? Do you want to show them a specific action? Or do you just want to tell them they can sign up for a giveaway?

It is wise to approach different target groups in different ways. Think about it: you talk to someone ten years old in a much different way than to someone 40 years old. Your target audience determines your content and tone of voice.

Will it be offers of the week? Or will you highlight a blog post? Of course, a combination of these is also a strategy. Many people are visually oriented, so it can help to put a nice image in your newsletter.

Now the real work begins: creating your newsletter. A logical sequence for your newsletter is: header, your message, footer.

With a header you actually start your newsletter. It could be the menu like the one on your website. Or a nice header image with a featured article/blog or something else.

After the header comes your message: what do you want to tell your customers?

👉 Do you want to put offers in your newsletter? Then select the products you want to put in the newsletter via "Rows" > "Search products". A new screen will pop up with all your products from your webshop. Select some of them, and you will see that they can be pasted directly into your newsletter with product picture and price.

When you drag a product block into your newsletters, you will see that you get a button. This button links through to the relevant product on your website. Think carefully about the CTA (call to action). Always keep your CTA short and sweet. After all, you want to prompt your customer to take action. "Shop now", "Shop" or "Order" always work well.

Have you covered everything you wanted to? Then close your newsletter with a footer.

To do this, click on 'send test', which is at the top right in the e-mail editor.

👉 Always test your newsletter on a desktop (computer) and on a mobile phone.

1. Make sure the layout is clear

You want your newsletter to be understood at once.

2. Seduce your reader

What you ultimately want is to entice the customer to click through to your website. You want to achieve conversion.

3. Make your reader curious

You want curious customers. Do you have something new to tell them? Make the reader curious in the newsletter, but don't tell them everything yet.

4. Don't make your subject line too long

Consider the length of your subject line.

5. Use your pre-header

Besides your subject line, you also have a pre-header. Read more about why you should include a pre-header here.

6. Have your newsletter checked

It is a shame if your newsletter is full of spelling mistakes. Therefore, always have someone else check your newsletter.