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How is the click rate calculated?

Learn more about the click rate here

Written by Carola

The click rate is always calculated by unique clicks. We calculate the percentage as follows:

The number of unique clicks / The total number of customers who received your email x 100%

A unique click is one click on one link from one profile. Does a profile click multiple times on the same link? Then this counts as one unique click. Does the same profile click on a different link? Then this also counts as a new unique click.

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