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How is the click rate calculated?
How is the click rate calculated?

Learn more about the click rate here

Carola avatar
Written by Carola
Updated over a week ago

The click rate is always calculated by unique clicks. We calculate the percentage as follows:

The number of unique clicks / The total number of customers who received your email x 100%

A unique click is one click on one link from one profile. Does a profile click multiple times on the same link? Then this counts as one unique click. Does the same profile click on a different link? Then this also counts as a new unique click.

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