With a dynamic product feed you can always show current products in an email, possibly tailored to each individual. In this article, we discuss 8 must-have product feeds.
👉 Would you like to create a dynamic product feed? Read here how to do that.
1. Best sold products (best sellers)
Send all your best sellers to your customers to sell even more. You set up the feed with best sellers easily by going to "Dynamic content" > "Product feed". Click on "New dynamic product".
I would like to create a dynamic product feed for my 10 bestsellers of each week. Therefore, I set up the following:
2. Worst selling products
I tackle the worst-selling products in the following way:
Our system indicates directly under the line how many products and which products exactly match it. So you know whether you should discount these products or not.
3. New products
Do you want to draw your customers' attention to the very latest products? You're right! Directly taking sales from your new products, who wouldn't want that.
❗ What's good to know is that Reloadify checks your shop every night for new products.
Therefore, when creating a dynamic product feed you can only choose between days, weeks or months. To create a product feed of your new products you set the following:
For example, our system grabs all products added 1 day ago. This feed will therefore differ every day. Do you email your customers every day about new products? Or once a week? If you email your customers the new products 1x in the week, set 'bigger than 7 days ago'.
4. Best-selling product category
Through Google Analytics you can find out what your best selling category is.
Use the following filter:
Do you have multiple categories you want to highlight? We work with an 'and' system. You can simply add a new line for a new category:
Both categories are then taken. For when you really can't choose what to highlight.
5. Best seasonal product
Make the system work for you by creating a dynamic feed.
I want to know what top 3 products I have for the past month. That way, I can give these products extra exposure to my customers. And it's super current, too:
In the filter, I chose the past 30 days. For example, in March I sell a lot of hay fever products, in April a lot of rain boots and in May and June a lot of anti-insect sprays. That way you always stay relevant to your customers.
6. Top brands
In tools like Google Analytics, it is easy to see which brands are selling the best. At the dynamic feed in Reloadify you enter these brands:
In the 'brand' box you can fill in different brands. Top brands are used in a trigger to point your customers to 'The favorites of other customers'.
7. Flop brands
The opposite of your top brands can also be done, namely bundling your flop brands. You can certainly say that, when brands are not selling well, you may have to work extra hard to get sales from them. And so they may get extra attention through a targeted newsletter from those brands specifically.
8. Brands that fit together
You probably have a lot of brands that go well together. Or what are actually each other's competitors. It's quite handy to create a dynamic feed of these. This way you 'bundle' as it were products that fall into the same category (think of hay fever products, baby products, women's products, men's products etc). With a dynamic feed based on products that fit together, it is again possible to send out a targeted newsletter containing specifically one theme. How about "cleaning deals", "spring deals", "winter deals", and so on. With a dynamic product feed you can make it really easy for yourself!
These dynamic product feeds are recommended to create in Reloadify and set up triggers or targeted newsletters on them.
Good luck!