We regularly see that customers are not yet making optimal use of a dynamic product feed. While it really is very handy!
Do you find it difficult to determine exactly which feeds you need? I'd be happy to give you a hand 🖐️ on your quest.
The two standard product feeds you already get from us are:
Last ordered products
With these product feeds you can easily create personal triggers for customers. This way you show that you are also engaged with them 😉 .
What other product feeds can you create and how do you use them? I'd like to take you through this.
1. Best sold products (best sellers)
By putting all your best selling products in a product feed it's easy to turn them into a trigger. This way it is possible to send your best sellers to your customers every week (or every two weeks). Without you having to do anything later 😎 How nice that is!
You can easily set this up by going to dynamic content and then product feed.
Click on add new dynamic product feed:
I would like to create a dynamic product feed for my 10 bestsellers of each week.
Therefore, I set up the following:
For example, our system grabs the 10 products that have sold the most in the last 7 days. Now, based on this dynamic product feed, I create a trigger to be sent every week.
2. Worst selling products
Did you know that you can also respond cleverly to your worst-selling items? When you see that certain items are not selling or are selling very slowly, then this is due to several things. Either the product is too expensive, not easy to find, your customer has no need for it, etc. It can be anything! But: why would you only focus on your best sellers while there are other products lying around gathering dust in your warehouse? These items should be brought to the attention of your customers. Or maybe you want to massively discount these products to get rid of them? Either way, it's definitely smart to make choices here. I tackle the worst-selling products in the following way:
Our system indicates directly under the line how many products and which products exactly match it. So you know whether you should discount these products or not.
3. New products
Do you want to draw your customers' attention to the very latest products? You're right! Directly taking sales from your new products, who wouldn't want that.
❗What's good to know is that Reloadify checks your shop every night for new products.
Therefore, when creating a dynamic product feed you can only choose between days, weeks or months. To create a product feed of your new products you set the following:
For example, our system grabs all products added 1 day ago. This feed will therefore differ every day. Do you email your customers every day about new products? Or once a week? If you email your customers the new products 1x in the week, set 'equals 7 days ago'.
4. Best-selling product category
Through Google Analytics you can find out what your best selling category is. Would you like to highlight this category in a particular newsletter as a 'top category'? You can!
Use the following filter:
Do you have multiple categories you want to highlight? We work with an 'and' system. You can simply add a new line for a new category:
Both categories are then taken. For when you really can't choose what to highlight.
5. Best seasonal product
I can well imagine that you sell different products in the summer than in the winter. Logical, because slippers and dresses in the summer, cardigans in the winter, if you sell fashion. Or sunscreen in the summer and candles in the winter. I totally get that. Make the system work for you by creating a dynamic feed.
I want to know what top 3 products I have for the past month. That way, I can give these products extra exposure to my customers. And it's super current, too:
In the filter, I chose the past 30 days. For example, in March I sell a lot of hay fever products, in April a lot of rain boots and in May and June a lot of anti-insect sprays. That way you always stay relevant to your customers.
6. Top brands
Creating a dynamic feed based on your top brands is also highly recommended. Extending your successes is always a good idea. And, maybe it will bring inspiration to your customers. In tools like Google Analytics, it is easy to see which brands are selling the best. At the dynamic feed in Reloadify you enter these brands:
In the 'brand' box you can fill in different brands. Top brands are used in a trigger to point your customers to 'The favorites of other customers'. Many people love the fact that precisely these products sell well. Under the guise of 'then it must be good'. Highly recommended.
7. Flop brands
The opposite of your top brands can also be done, namely bundling your flop brands. You can certainly say that, when brands are not selling well, you may have to work extra hard to get sales from them. And so they may get extra attention through a targeted newsletter from those brands specifically.
8. Brands that fit together
You probably have a lot of brands that go well together. Or what are actually each other's competitors. It's quite handy to create a dynamic feed of these. This way you 'bundle' as it were products that fall into the same category (think of hay fever products, baby products, women's products, men's products etc). With a dynamic feed based on products that fit together, it is again possible to send out a targeted newsletter containing specifically one theme. How about "cleaning deals", "spring deals", "winter deals", and so on. With a dynamic product feed you can make it really easy for yourself!
These dynamic product feeds are recommended to create in Reloadify and set up triggers or targeted newsletters on them 🙌
Good luck! 😎