We regularly get asked how exactly you exclude profiles. You exclude profiles based on a segment. In the end you want to exclude profiles so that you have an up-to-date customer base and your open rate is more honest. After all: you only mail your customer base that is actually interested in your mailings.
✅ When you exclude your profiles who don't read your emails you have:
An up-to-date customer base
Less spam complaints
A higher open rate
Less active profiles, possibly lower price at Reloadify
Less soft bounces
1. Create a segment with profiles that do not open your emails
I create a segment for profiles that have not opened my last eight emails.
You need the filter 'profile of which: ignore profiles with an email that has the status open in one of the last 8 emails', which then looks like this:
You ignore the profiles that did open the emails, so you end up with the profiles in this segment that did not open the last eight emails.
2. De-activate the segment
You now have a segment with your unengaged customers.
Did you know that when people never open your email, you most likely end up in the spam box?
When you have saved your segment, you will see it again in the overview. Now press the three dots next to your segment in the overview:
And now press 'Deactivate all profiles'. Our system automatically asks for an extra confirmation if you are sure you want to activate these profiles.
❗ Important: This does not mean that you have deactivated the segment itself. The segment will continue to fill with profiles that do not interact with your emails. You have to deactivate the profiles yourself every so often.
💡 A second way to clean up your customer base is to exclude profiles that don't generate revenue. This article tells you how to exclude these customers.