Do you sell products that are "disposable"? Then you can use this trigger to give your webshop a turnover boost.
You set up the trigger by means of 3 steps:
Group your products by lifespan;
Segment your customers on these products;
Organize your e-mail dynamically so that each customer receives a unique e-mail with products relevant to him/her.
Step 1. Group your products / categories by lifespan
Before setting up the trigger, it is important that you have an idea of which products have approximately the same lifespan. You can do this at a category or product level.
👉🏼 Example: Do you have a category Shampoo on your webshop and are the packages in this category the same? Then you only need to select on this category and not on individual products. Do you have a category Shampoo with packages of different quantities? Then it is convenient to group the products by quantity.
Step 2. Segment on these products / categories in Reloadify
Now that you have insight in which products you want to select and what the lifetime of these products are, you can set a trigger. To achieve a sharply tuned trigger we need several rules, namely:
it must be about the most recent order;
the order moment must be 45 days ago (lifetime of my Shampoo product);
the order must have the status completed;
the order must contain a product from the category Shampoo.
If you apply these filters, then the trigger will look like this 👇🏼
Step 3. Dynamically target the email
Now that you have selected the right target group it is important that each customer sees the products he or she ordered. You do this by adding a dynamic product block.
In the email editor, choose the rows tab from the right side of the menu and click on the dropdown menu.
Because you want to show one product in the email, choose 'product from segment selection'. Then you will get to see the dynamic product information.
Of course it can happen that you don't want to show one product for re-ordering, but all products. In that case you choose 'all products from segment selection' in the dropdown menu. With this option, there is a 'loop' that goes through all the products and extracts the matching products.
After setting up this dynamic product block, you can move on to styling the rest of your email.
💡 Tip: Save your created rows, this will save you the next time you want to send the same kind of email(s). You can read more about reusing your email designs in this article.
This is then the end result in the email editor 👇🏼
And this is the email as a customer receives it 👇🏼
Easy right? Good luck! 🙌🏼