Of course you want to know how your email campaigns are performing. That's why in Reloadify we automatically add the right parameters to all your campaigns. In this article we will show you how to find the campaigns in Google Analytics 4.
Open the report "Traffic acquisition"
In Google Analytics 4, click on "Reports" in the left menu and then under "Acquisition" click on "Traffic acquisition."
After the report opens, filter by "Session Source/Media."
Your report now shows all the sources where your traffic is coming from. To view the report for email, enter "email" in the search bar.
Filtering by campaigns
To filter by campaigns, click on the plus sign and search for "Session Campaign." You now see all the data by campaign. Time to analyze your results!
❓ My data in GA4 does not match the data in Reloadify, how is that possible?
❗️ The conversion attribution model of Google Analytics and Reloadify differ. You can read all about the differences in this article.