With Reloadify, it is possible to specify different criteria for A/B testing. In this article, I'll specifically explain how to test your open ratio.
Are you setting up an A/B test for the first time? Then read our article on A/B testing your newsletter.
To test a newsletter on open ratio
Your open ratio depends on several factors. You want to get as many opens as possible. The following factors are important:
Sender name
Email subject
Pre-header
These factors decide whether a recipient opens your e-mail, or not. Always test one of these three. Otherwise, you'll never know which change was the deciding factor in choosing the winner.
1. Sender name
The sender's name can be different in variant A or variant B. Test which one works best. Is 'Carola from Reloadify' good enough? Or is 'Carola' alone reliable enough? I like to test it in an A/B test:
2. Email subject
With a strong subject you can convince your customer to actually open your newsletter. Play around with the order of your words or with totally different types of subjects. Should the subject be: "Free shipping on the entire assortment, today only?", or will: "Only today, free shipping on the entire assortment" work better? 🤔
3. Pre-header
Make smart use of your pre-header. This piece of text can make sure your email gets opened quickly. Which pre-header appeals to your target audience the most? Maybe: "Open now and discover discounts", or: "25% off, open now"? Test this thoroughly and you will see that your customers respond to one and not the other. Of course, this also differs per target group.
Now you know what you should pay attention to when you start A/B testing your open rate. Good luck! 🙌