How do I stop an A/B test?

In this article, I'll explain how to stop your A/B test.

Carola avatar
Written by Carola
Updated over a week ago

You have to think of an A/B test as a newsletter. A newsletter cannot be stopped or modified at the time of sending.

The same goes for A/B tests: has your A/B test been sent? Then it is no longer possible to stop, modify and continue your A/B test. Therefore, test both your Variant A properly and your Variant B properly. Once sent = sent!

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