How a random split works
A random split is a step in your flow that divides profiles over two or more paths. You set a percentage per path, for example 50/50 or 70/30. Together, the percentages add up to 100%.
Every profile that reaches the step ends up in one path at random. After the split, you build each path yourself: with a different email, a different wait time or a different action.
The split does not look at profile data or behaviour. Want to divide profiles based on order value or a tag, for example? Use a condition instead.
Why you use a random split
A split lets you test two variants within the same flow. This way you decide based on results, not on gut feeling. Examples of tests:
Two subject lines in your abandoned cart flow.
An email with a discount code versus an email without a discount.
A reminder after 1 day versus a reminder after 3 days.
Change one thing per test. That way you know exactly where the difference comes from.
Setting up a random split
Go to Flows and open your flow.
Click Continue to go to the flow builder.
Click + below the step after which you want to split.
Choose Random split.
Under Name of random split, enter a recognisable name, for example "Subject line test".
Under Split 1 and Split 2, enter the percentage per path. Click Split evenly for an even distribution.
Click + Add split if you want more than two paths.
Click Continue.
Click + below each split and add the steps for that path.
Click Summary and activate the flow.
Tip: give the emails in each path a recognisable name, for example "Email A" and "Email B". You then see right away in the results which path is which email.
Viewing the results per path
Open your flow.
Click Results at the top.
Check at the split how many profiles each path received.
Compare the opens, clicks and revenue per email.
Decide for yourself which variant wins. Then adjust your flow so everyone gets the best variant. To do this, set the winning path to 100%.
Good to know
Random is random. With a small number of profiles, the distribution differs from your percentages. With 2 profiles and 50/50, both sometimes end up in the same path. The more profiles, the closer the distribution gets to your percentages.
A new distribution per flow. A profile that enters two flows with a split gets a new random path in each flow.
No automatic winner. Reloadify does not pick a winner and does not adjust your flow itself. You do that.
Wait for enough results. Only draw a conclusion once each path has received enough profiles. With low volume, a difference of a few opens means nothing yet.