The filters in Reloadify have been redesigned. Where you previously chose from a fixed list of filters, you now build your audience yourself using a modular filter environment: you combine filters based on who your customer is and what that customer has done.
What's changing?
The old system worked with a predetermined filter list. If a filter wasn't on it, you couldn't reach that audience. The new system solves this.
The three most important improvements:
Properties and activities. You now first choose the type of filter: is it about who someone is (a profile property), or about what someone has done (an activity)? This makes your segments more precise.
AND/OR logic. You combine multiple filter rules with "and" or "or". This lets you build complex audiences without technical knowledge.
Custom data. Pushing your own fields to Reloadify? These are now directly available as a filter option.
Where do you find it?
The redesigned filters are now available for emails and segments. The interface looks the same in all these places. For dynamic product feeds and Loyalty rewards, the new filters will be released soon.
What happens to your existing filters?
Your existing segments and filters keep working. You don't need to set anything up again. Read more in the article Your existing segments after the update.
Prefer to switch back temporarily?
During the beta you can temporarily switch back to the old way of working. You'll find the option under Settings > General > Rule system options.
