Want to get more out of your loyalty programme? A simple but effective way is to show customers their current points balance in your email campaigns. This reminds them of the benefits they are building up and encourages repeat purchases.
Displaying the points balance in mailings is a smart way to actively engage customers in your loyalty programme. By showing them how many points they have saved, you make the value of the programme tangible. This increases the likelihood that customers will want to redeem their points or continue saving for rewards.
How to add the points balance to your mailing
With a liquid, you can easily display each individual customer's points balance in your email.
Use the following Liquid code: {{ loyalty_points }}
Place this Liquid tag in a logical place in your email template, for example under the salutation or in the footer of the email.
Make sure the context is correct, such as:
You currently have {{ loyalty_points }} points saved. Keep saving or redeem your points in our shop!
Good luck!