Not sure where to start with a loyalty programme? We have collected five concrete loyalty ideas below. Each idea includes a screenshot showing how to set it up in Reloadify.
1. Reward every euro
Transparent and simple: the more you spend, the faster you are rewarded. Perfect for any online store, especially those looking to increase their average order value.
Savings promotion: 1 point per €1 spent
Here's how to set this up in Reloadify:
You indicate that the value of the points is 1 euro for the number of points earned for every euro spent. Does your webshop use a different currency? Then we will of course use that currency.
The savings promotion becomes active when the customer places an order.
Reward: 100 points = €5 discount
To do this, first create a discount code that is valid for €5. It will look like this:
Of course, a manual discount code can also be used here.
The reward itself looks like this:
2. Give them a warm welcome
New customers want to feel welcome. Give them a head start when they sign up for your newsletter. This will not only trigger their first purchase, but also make them feel appreciated.
Savings promotion: 50 points when signing up for the newsletter
Here's how to set this up in Reloadify:
Reward: 50 points = free shipping
3. Connect customers to your own brand
Let customers save up for a reward that is exclusive to loyal buyers of a particular brand. This strengthens your brand loyalty and increases sales of your own product range.
Savings promotion: 10 points per purchase of a private label product
Reward: 150 points = free product from limited selection
In this case, the reward is a free product. Set up a manual discount code for this, which you create in your own back-end. Often, your back-end will give you the option to apply the discount code to a specific product.
4. Discounts for personal information such as birthdays
Has your customer provided personal information? Then it's nice to thank them for this. Consider giving them a gift for their birthday.
Loyalty programme: 5000 points for your birthday
Reward: 5000 points = €10 store credit
Tips for setting up an effective loyalty programme:
Start small: Reward customers from their very first interaction (registration, first purchase).
Make it visual: Show customers how many points they have and what they can do with them in emails and on the website.
Provide recognisable intermediate steps: Consider small rewards (free shipping) and larger goals (discounts or exclusive products).
Use personalisation: Link rewards to customer behaviour or segments (e.g. VIP customers).
Link rewards to actions you want to encourage: Reviews, sustainable purchases, etc.