Under Loyalty > Dashboard you'll find all statistics for your loyalty program. The KPIs are divided into four sections: Loyalty, Rewards, Points, and Tiers.
Loyalty
This section shows the overall performance of your loyalty program.
Sales. The total revenue from orders in which a loyalty discount code was used.
Orders. The number of orders placed in the selected period.
Exchange rate. The ratio between the number of points in circulation and the number of redeemed points.
Profiles. The number of profiles that have points in the selected period.
Rewards
This section shows how customers claim and use rewards.
Sales. The total revenue from orders in which a reward was redeemed.
Orders. The number of orders placed using a reward in the selected period.
First-time redeemers. The number of profiles that redeemed a reward for the first time in the selected period.
Points spent. The total number of points spent on rewards in the selected period.
Earning actions
This section shows how customers earn points through earning actions.
Sales. The total revenue from orders in which points were earned.
Orders. The number of orders placed through an earning action in the selected period.
First-time recipient. The number of profiles that earned points for the first time in the selected period.
Points added. The total number of points added in the selected period.
Tiers
Tier reachers. The number of profiles that reached a new tier in the selected period.