Don't want to run an A/B test, but rather a split run? You can.
What is a split run?
A split run is dividing your newsletter between 2 target groups. With an A/B test you statistically divide the newsletter over 3 groups: a small 2 test groups and finally 1 group that remains for the winning variant. Where a split run divides exactly over the total target group. Is your target group 20,000 profiles? Then your split run is 10,000 for variant A and 10,000 for variant B.
There is no question of a winner being sent out automatically. You draw your own conclusions from the statistics and base your next mailings on them.
How do you set up a split run?
Create a campaign as usual
Enable A/B testing in step 2
At step 2 of newsletter creation, turn on the A/B test slider:
Now a division of your target audience appears below. Set the distribution to 50/50:
Designing the emails
In the next step you will create your newsletter. At the top you will see a dropdown menu where you can choose between variant A and variant B:
Always create variant A first. Variant A is duplicated live to variant B. This way you don't have to create your newsletter twice. Now save version A.
When you have saved Variant A and continue in Variant B, the variants will be disconnected from each other! Then the changes are no longer carried over when you change anything else in variant A.
Now you will schedule the newsletter or send it directly. After the newsletter is sent, you can analyze the results of your split run.