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My test results for A/B testing are identical. How is the winner selected?
My test results for A/B testing are identical. How is the winner selected?

How is the winner of your A/B test chosen?

Carola avatar
Written by Carola
Updated over 2 years ago

Have you run an A/B test in which the results are equal to each other? Then variant A has won 50% and variant B has won 50%.

Our system then picks a winning variance at random, given that the statistics are completely equal.

Our A/B test has a 95% confidence level, which most mathematicians use to calculate probabilities.

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