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F.A.Q. A/B tests
How do you create a segment or trigger based on your A/B test results?
How do you create a segment or trigger based on your A/B test results?

Creating a segment based on your A/B test.

Carola avatar
Written by Carola
Updated over a week ago

Did you run a successful A/B test? Great! You might want to mail the group that received variant A. Or just the group that got variant B. Or... The group that was sent the winner. Ultimately, these are three different groups of course. Segments can be created for these three groups.

In this example, we are going to use the newsletter "Nieuwsbrief nieuwe verzending". I have 3 variants for this:

  • A/B test - sent with variant A

  • A/B test - sent with variant B

  • A/B test - sent with the winning variant

If you want to create a segment for this, you need the following line:

Profile filter: has received an email from campaign equal to "Nieuwsbrief nieuwe verzending test (A)".

This way you can create a segment based on your A group, B group or winning group.

Good luck!πŸ™Œ

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