For the recommendations module, you need to add two scripts to your webshop. This will track the following information.
Tracking Script
Traffic source - referrer, referring domain, landing page
Location - country, region, city, latitude, longitude
Technology - browser, OS, device type
Utm parameters - source, medium, term, content, campaign
Recommendation Script
Visitor id
Session id
We only look at who clicks on the recommendations. The visitor and sessions identify an anonymous visitor. When we receive a login or e-mail address, we link this to a profile. And so the profile within Reloadify is enriched.