Search Engine Optimization (SEO) is the art of optimizing your webshop or website to end up higher in the free results of the search engines.

In the Netherlands, Google is the largest search engine with 93% market share. The first page of Google can display an average of 10 positions per search term and you can imagine that the competition for this is fierce. Different types of websites and web shops compete for that coveted first spot or at least a spot in the top 10.

In this article we will show you how to start optimizing your webshop.

Step 0. Basic SEO knowledge

Search engines such as Google have one task: to show the most relevant and popular website for a particular search term. SEO is the art of optimizing your website so that it better matches this task. Optimizing your webshop consists of three parts:

  • On-page factors

  • Technical factors

  • External factors

This article focuses on the on-page factors. This is where you have the most influence, and search engines are starting to weigh this component more heavily.

Step 1. Keyword research

Choosing a keyword is one of the most important steps in optimizing your webshop. And it is not always easy. Why do you choose one keyword and not the other?

Tip: Put yourself in the shoes of your potential customers. What will they type into Google if they want to buy this product?

Did this answer your question?