Content is an important part of search engine optimization, and because of increasing competition, a part we often fine tune the algorithm on. Below is an explanation of what we look for, and why.

A: The The text description is shorter than the recommended 1000 words. Add more relevant content.

Search engines love texts, because texts are a lot easier to understand than an image. Also, the effort put into a text is a good indicator of the quality of the rest of the website.

In recent years, the requirements for good texts for search engine optimization have become much stricter. In previous years you could score well with an article text of 300 words. Nowadays, your description needs to be over 1000 words to score well on competitive positions.

Of course you can't come up with a 1000 word text for every article, but at least try to do this for your 20% best selling articles. We find that not only the positions in the search engines improve because of this but also the conversion rate shoots up and the quality score in Google AdWords improves as well.

B: Try to use a heading tag 2 or more times in your text

What are headings? Headings are headings in texts. A heading can be H2, H3 or more. In ReloadSEO you can add a heading by clicking on "Formats" and selecting the type of heading you want to use from the dropdown menu.

Headings bring structure to a long text and make sure it stays readable, which improves the user-friendliness of your page.

C: Include the keyword in the title of your page for maximum relevance.
Including the keyword in the title of your page signals to search engines that your page is about this topic and that it is the main subject of the page.

D: Use the keyword in the first sentence of the description to make the relevance clear.

A well-written article always starts with a short introduction about the topic and summarizes the page. This allows you to give users who do not feel like reading the entire text a good impression of the page.

E: Use the keyword in the last sentence of the description to make the relevance clear.

A well-written article always closes with a short summary about the subject and summarizes the page. This allows you to give users who do not feel like reading the entire text a good impression of the page.

Did this answer your question?